Are you looking for a brand identity solution for your business?
What is brand identity?
Brand identity is how your business presents itself to the world, like it or not potential customers will judge your business on how it presents itself though your brand identity.
All elements that go into your brand such as, the colours used, fonts, icons, wording and how up to date the logo looks will impact on how a customer perceives your business.
When thinking about your marketing strategy and where to position your business brand, it is very important to look at how you want your business to be perceived both online and offline.
Brand awareness is something that you should be thinking of, a strong brand that is easily recognisable by your customers is very important for repeat business. Customers who purchased from you previously are much easier to sell too plus it is much cheaper to sell to existing customers.
Benefits of having a strong brand identity?
There are many benefits of having a strong brand identity such as having a competitive edge over your industry competitors. When potential customers feel more confident in your brand over another there is a greater potential for your business to make more sales.
Another benefit is cross promotion, if you have a strong brand other business may use your business on a referral basis when talking with their customer base.
Also having a strong brand identity is also very good for in house personnel like employees, they will judge your business on how is presents itself to the outside world.
Being consistent can make your brand identity stronger
Be consistent when promoting your brand. You promote your brand every time you send out an email with your signature in it, when you send a newsletter or e-zine, when you post to your social media outlets such as Facebook when you run online promotion campaigns, when you send out print material and when you send letters and hand out your business cards. Being consistent will not only help to make your brand stronger it will help customers to see your business as more professional.
Contact us today to find out how we can help your businesses brand identity.